Why AMC?  Why Now?The more time metrosexuals have spent getting pedicures and frosting their tips, the more we’ve seen raw manliness swirl down the drain. It’s no surprise we hear the catchphrase “Men are the New Women” so often lately. To make matters worse, the Journal of Clinical Endocrinology & Metabolism published research on American men spanning three decades which found that when the testosterone levels of same-aged men were compared, the men of the ’80s had higher average testosterone levels than the men of the ’90s, and the men of the new century have on average the least testosterone of all. “Manliness” has become a dirty word in a society of uncertain beta males and weak couch potatoes.

Not surprisingly, many men are in worse shape now than ever. One out of every three American men over age 20 is obese, and approximately 40 percent of men aged 40 to 59 are obese. Lack of exercise contributes to the prevalence of strokes, high cholesterol, high blood pressure, blood clots, cognitive decline and dementia, diminished strength and muscle mass, osteoporosis, and depression.

ALPHA MALE CHALLENGE is the new blueprint for the TRUE Alpha Male – today’s ideal of masculine excellence. It’s a 10-week transformation program based on what the authors have learned over the course of their decades in the strength and health trenches, with unique contributions from many of the top minds in exercise physiology, sports nutrition and psychology. It’s a straightforward instruction manual to build the kind of man these hard times demand: ruggedly powerful and supremely confident; traditionally manly but with modern enlightenment.

But rather than having the authors tell you about the book, you can read what some recognized names have to say about ALPHA MALE CHALLENGE.


“In a society of over-increasing androgyny, ALPHA MALE CHALLENGE strikes a chord on a lot of levels. Reclaiming physical attributes are obvious, but more importantly the mental aspects of being a man’s man are highlighted. James Villepigue and Rick Collins have crafted a book that will help you recapture the spirit of being a man, all the while remaining a sensitive, enlightened male in today’s world!”
- Randy “The Natural” Couture, 5 Time UFC Champion

“James and Rick have shattered forever any negative stereotypes associated with being an Alpha Male by demonstrating to both men and women what a true Alpha Male ought to be – confident, not cocky; courageous, not aggressive; a leader, a go-getter, a trailblazer and an innovator, but a socially enlightened one.  A man in control of his own destiny.  ALPHA MALE CHALLENGE is a book that is sure to be filled with “A-ha!” moments for every reader.  Guys, treasure the gift copy she buys for you, and read it from cover to cover!”
- Tonya Reiman, author of The Power of Body Language and a Fox News contributor.

“I have always tried to stay at the top of my game, both physically and mentally. It’s what enables me to continue to compete with the greatest in sports entertainment.  Rick Collins and James Villepigue have written a book that has blasted the stereotypes and redefined the concept of being an ‘Alpha Male.’ Their manual replaces the whining and excuses to under-achieve, with detailed information on how to give life your best shot, the only shot that matters.”
- Vince McMahon, Chairman, World Wrestling Entertainment

“ALPHA MALE CHALLENGE is about building both your body and your character. You can systematically exercise your mental muscles just like your physical muscles, and James and Rick show you exactly how. No matter what your age or physical condition, you can look better, feel better, be better. The path to being all you ought to be begins here.”
- Michael Jai White, martial artist and film actor, star of “Spawn”

“It’s high time men became men again. We live in a feminized world from birth through college and well beyond. Is there any wonder why 40% of men have low testosterone levels? ALPHA MALE CHALLENGE will allow men to regain control of their masculine side, but in a 21st Century way. This book is long overdue.”
- Fred Pescatore, M.D., best-selling author of The Hamptons Diet

“It takes off-the-chain, extreme confidence to stand up in front of 20,000 people with only a microphone.  Rick and James use the term ‘Alpha Attitude’ to describe the assurance that comes from knowing you’re truly at your peak, and their book is a guy’s manual for getting it.  ALPHA MALE CHALLENGE will help take you to the top.”
- Dan Nelson, lead singer of Anthrax

"Here's a 'How To' book that should be a prerequisite for American males. James and Rick have found a way for you to fill the gap between who you might be and who you ought to be. There are as many ways to the top as there are men up there, but the one thing about the men up there that you can be sure of; they are all Alpha Males. If you are ready to take your place among them, start reading."
- Gunnar Peterson, C.S.C.S., a Beverly Hills trainer whose clients include film and TV celebrities  as well as pro athletes from the NBA, NHL, USTA, and boxing

“In ALPHA MALE CHALLENGE, Rick Collins and James Villepigue present a fresh view of what it means to be a man in the 21st Century. If you want to know how to lead, how to excel, and how to be the kind of person both men and women admire and respect, take the Alpha Male Challenge and reclaim your right to be a man.”
- Nelson Montana, Fitness Consultant / Clinician / Author of The Bodybuilding Truth and Bottom Line Bodybuilding

“In an age when our national manliness is on the downslide, ALPHA MALE CHALLENGE is exactly what the good doctor ordered.  You’ll get a surge of testosterone just from reading it!”
- Eric Serrano, MD, physician, professor at two universities, researcher, lecturer, author, and powerlifting competitor; regarded by both amateur and professional athletes as one of the top national consultants in the area of diet and nutrition.

“If you want pure science, get a scientist. If you want to get on stage for a bodybuilding show, call a bodybuilder. But if you want to be the true Alpha Male who looks the look, talks the talk, and walks the walk, then call James and Rick because the solution, or at the very least, the best way to train based on what we know now from science and application, is sitting right in front of you.”
- David Sandler, MS, CSCS*D, CCS, HFD, doctoral candidate, President and Co-Founder of StrengthPro, Inc., former competitive powerlifter with regional, national and world records.


So there you have it! Want to be your best? Want to see real results? Check out this YouTube video! You’ll see the results achieved by four ordinary guys ranging in age from 37 to 56 who took the Challenge. Every single guy lost body fat, and a lot of it! The average weight loss was a whopping 25 pounds in 10 weeks. The guys lost an average of nearly 7 inches off their waists. They were not only leaner, but stronger and faster. They were more agile and could jump higher. So they all not only looked great, but were much more athletic! The average jump in Alpha Factor was over 30 points – from 47 to over 77 (you can see them on video at www.alphamalechallenge.com)! A later test subject, Alex, had even more dramatic results. He started the Challenge at 307 pounds at 5’ 8”. At the end of the tenth week he had lost a whopping 52 pounds and over 10 inches off his waist! Again, that’s 52 pounds in 70 days! His bench press went up, he added an amazing 4 inches to his vertical jump height and he shaved 33 seconds off his time on a 300 yard shuttle run. He’s so inspired that he’s staying on an extended version of the program to try to lose yet another 50 pounds!

Want to get into the very best shape of your life in only 10 weeks? Not just a better looking body, but a healthier body and a better overall attitude both in and out of the gym? Start by buying your very own copy of ALPHA MALE CHALLENGE and unleash the True Alpha in you in only 10 weeks!